 |
A Report |
for Health Sciences Frank B. Cerra, Sr. Vice President October 19, 2000 |
|
A Report |
for Health Sciences Frank B. Cerra, Sr. Vice President October 19, 2000 |
AHC Office of Communications
Service Outcomes
| Service Provided | Service Recipient(s) | Measure(s) of Effectiveness | Measurement Methods | Frequency of Data Collection | Planned Use of Data |
| Expand active support of the U of M through its Academic Health Center | General Public | Improved perception of AHC and its value to Minnesota | Increased number and value
of media clips
Feedback from community visits |
Ongoing | Adjust story selection
Adjust visit content and schedule |
| Design, coordination and promotion of events that promote AHC initiatives | Schools & colleges within AHC, as well as various U-wide departments | Satisfaction of those
receiving service
Increase in requests for assistance |
Event evaluations
Anecdotal evidence |
Ongoing | Focus efforts on activities with greatest impact for AHC |
| Advice and consultation as well as planning and execution of event planning, communications and media relations | Faculty/staff of AHC schools & colleges | Faculty/staff well supported
in communications needs
Communicators receive timely needed information |
Number of service requests
Feedback, questionnaires |
Ongoing | Refine services provided |
| Provide information and education through various publications and Web site | Faculty/staff/students
of AHC schools & colleges
Key leaders Public |
Information flow seen as constant and valued | Annual readership survey
Web-based feedback |
Annual
Ongoing |
Adjust content, or vehicle |
| Support and effectively communicate U of M legislative priorities as related to AHC | AHC leadership
AHC deans Key AHC department heads & staff Public |
Client satisfaction | Feedback
Interviews |
End of May | Reorganize to better meet AHC needs |
| Support production of AHC-based Health Talk & You, as well as placement of related news column | AHC Faculty
TPT (Twin Cities Public Television) Community papers Public |
Client satisfaction
Publication/station satisfaction Increased audience |
Feedback
Monitor ratings Survey papers |
Ongoing
Annually |
Redesign production to enhance value |
| Develop, pitch, and manage stories about AHC researchers, physicians, & faculty | Media
Public AHC colleagues Fairview colleagues News Service colleagues |
Increase positive placements
Decrease other placements |
Track value and volume of placements/stories | Annually | Strengthen skills needed and enhance targeting of stories |
| Implement strategy to increase national exposure to U of M AHC | National media
National funding/ rating sources Local community |
Increase number of national placements | Track value and volume of placements/stories nationally | Annually | Strengthen relationships where needed |
| Support AHC administrative appetite for mailing lists, targeted email, troubleshooting, and problem solving | AHC Deans
AHC Faculty AHC Leadership |
Simplify targeted mailings and communications for AHC | Volume of requests, e-mails, calls for help | Ongoing | Adjust staffing to meet the needs |