AHC Communications Technologies:
Work Group Report

Communications Technology Work Group Report
for the AHC Strategic Communications Plan

August 15, 1997

www.ahc.umn.edu/ahcctwg

  • Introduction
  • Issues and Needs Analysis
  • Help Resources and Training
  • Communications Technologies: Skills Development and Use
  • Reaching Target Audiences
  • AHC Communications Technology Unit
  • Recommendations
  • Conclusion
  • General References
  • Appendix - Comments and Feedback

    Introduction

    As part of the AHC Strategic Communications Planning effort, a Communications Technology Work Group was formed to

  • complete a simple needs analysis
  • assess current initiatives
  • identify issues and opportunities
  • make recommendations.

    Our work group was constituted of the the following individuals throughout the AHC who volunteered or were recommended and recruited.

    Stuart Speedie, Ph.D. -- Medical School - Health Informatics (co-chair)
    Larry Kushi, Sc.D. -- School of Public Health - Epidemiology (co-chair)
    William Hoffman -- AHC/Med School - Communicatons Technology & Biomedical Engineering (staff)
    Alan Hirsch, M.D. -- Medical School - Medicine - Cardiology
    Coleen Southwell -- Cancer Center - Director of Communications
    Marilyn Johnson -- Sr. VP for Health Sciences Office - Principal User Specialist
    Bob Copeland -- AHC Human Resources
    Kate Hanson -- School of Nursing - Student Recruiter
    Andrea Szalay -- Medical School - RPAP - Student Support Associate
    Bashar Bakdash, DDS -- School of Dentistry - Preventive Sciences
    Kristin Hansen -- Medical School - Computational Biology Centers
    Ernie Retzel, Ph.D. -- Medical School - Computational Biology Centers
    Mary Krick -- School of Nursing - Executive Assistant
    Clint Hartman -- Medical School - Pediatrics, System Software Programmer
    Marshall Hertz, M.D. -- Medical School - Medicine
    Jim Waddell, Ph.D. -- Veterinary Medicine - Clinical and Population Sciences
    Skeeter Burroughs -- Med School - Family Practice & Comm. Health - Off. Specialist
    Michael Armstrong -- Medical School - Graduate Student
    Crystal Heublein -- Veterinary Medicine - Director of Info. Services
    Paul Yakshe, M.D. -- Medical School - Medicine
    Jason Knauss -- Medical School - Obstetrics & Gynecology
    Jim Carey -- Medical School - Physical Medicine & Rehabilitation

    We held three 90-minute meetings in the 6th floor conference room of BSBE: July 3, July 14, and July 21. This report reflects the consensus view of our group on some of the current issues, needs, and opportunities for the Academic Health Center posed by the revolution in communications technology and what we recommend to address these issues/needs and exploit these opportunities. Individual participants may have differing points of view concerning specific issues and recommendations.


    Issues and Needs

    We found that the key issues and questions concerning communication and communications technology were centered around the following:

    Needs Analysis

    For a needs analysis of information technology and networking in the Academic Health Center, we refer to the AHC Information Technology Team report "Information Technology at the University of Minnesota Academic Health Center: Assessments and Recommendations," September 14, 1996. This is a comprehensive analysis of the current state of computer and associated technologies in the AHC. It is described as a "starting point for continuing discussion about how information technology can best be employed to accomplish the mission of the University of Minnesota Academic Health Center." Assessments and recommendations are made in the following arenas:

    Although we have concerned ourselves largely with the "General" arena, elements of the other arenas that deal with AHC-wide concerns (eg. quality, timeliness and quantity of technical support described in the "Research" section and the value of skilled human resources vis-a-vis hardware and software described in the "Management" section) are also taken into account.

    Help Resources and Training

    Current help lines, help resources and training resources include:

    Communications Technologies: Skills Development and Use

    With a growing number of communications tools to choose from, today's workers grapple with decisions about which tools to use in which situations. A recent study found that how workers decide is a complex process involving the work place, the work task, personal relationships, available communications tools and other factors. [Institute for the Future, "Managing Corporate Communications in the Information Age," June 1997]. "To remain productive in an information technology-rich workplace, each worker, by default or design, must pursue a strategy for choosing what tools to use for sending and receiving business communications."

    Specific communications technologies

    Specific communications technologies were identified as follows:

    Communications technology hardware, networks and interfaces

    Hardware, networks and interfaces were identified as follows:

    Skills development and use

    We regard development of skills in using different communications technologies as a critically important factor for expediting the move of AHC personnel into the new communications arena. Table 1: AHC Communications Technologies: Recommendations for Skills Development and Use represents a consensus view of the skills expectations of faculty, staff and students in the not-too-distant future. The analysis presumes a significant upgrade in the overall availability and use of communications technologies.


    Reaching Target Audiences

    Key target audiences were identified as follows:

    Table 2: AHC Communications Technologies: Reaching Target Audiences represents a consensus view of which communications technologies may be most effective in reaching different AHC target audiences. This matrix presumes a significant upgrade in the overall availability and use of communications technologies.


    AHC CommTech Virtual Center

    We believe that communications technology needs to be acknowledged and supported as a critical strategic activity for all AHC personnel. As a first step, we propose that an AHC CommTech Virtual Center be created to

    as illustrated below:



    The AHC CommTech Virtual Center would exist at the interface of AHC information technology services and the communications functions of the Academic Health Center.

    One of the key goals of the AHC CommTech Virtual Center would be to coordinate and integrate existing service, training, and outreach programs -- from the AHC department/division level to University-wide activities and programs. Local or college/school programs, such the departmental initiatives described in the Appendix, could be monitored and emulated in total or in part if they prove successful. The Center could also serve to advocate University-wide programs (OIT) and the appropriate and efficient use of specific communications technologies for specific tasks within the AHC.

    In its capacity of coordinating and promoting training, the AHC CommTech Virtual Center would focus on the aspects of communication that are principally the domain of the Communications Office - e.g. training people in the use of these technologies for communicating with the public. In its service capacity, it would develop online public information and public service resources as well as coordinating internal help resources.

    The AHC CommTech Virtual Center would also play a role in


    Recommendations

    1. Adopt the "Overall Recommendations" listed in the report by the AHC Information Technology Team, "Information Technology at the University of Minnesota Academic Health Center: Assessments and Recommendations," September 14, 1996. Specifically: Consistent with the above recommendations:

    2. Emphasize open communication and the free flow of information throughout the AHC consistent with University policies.

    3. Emphasize and invest in communications technology as a critical strategic activity throughout the AHC. As a first step, create an AHC CommTech Virtual Center that would coordinate and integrate existing services, programs and initiatives from the AHC department/division level to University-wide activities. The Center would:

    4. Emphasize the use of communications technologies to connect AHC colleges and schools with strategic partners, clinics and other affiliate sites, alumni, prospective students and faculty, and the wider community.

    5. Address infrastructure needs as articulated in previous IT task force reports.


    Conclusion

    The concurrent revolutions in communications technology and health care pose critical challenges and opportunities for the University's Academic Health Center [AHC Information Technology Team report, Sept. 1996] as they do for all academic health and medical centers. The opportunities are abundant. "Recent innovations in computation and information technologies, in networked communications and databases, and in computer-based methods and tools for collecting, analyzing and visualizing data originating from multiple sites offer unprecedented opportunities for enhancing the quality of research and the efficiency with which results can be generated, analyzed, and integrated into health education and delivery." [Council on Competitiveness, "Highway to Health" report, March 1996].

    Our recommendations in the broad AHC communications arena represent an acknowledgement of the rapidly changing information landscape and an attempt to provide impetus and guidelines consistent with current University-wide initiatives. The need to endorse communications technology as a strategic resource and move forward expeditiously is fully consistent with, and indeed essential to, our goal of becoming one of the top 10 academic health and medical centers in the U.S.

    The recommendations we offer presume that the pace of change in communications technology, unsettling as it is, will continue to increase. Yet our most valuable assets are not our networks, computers and other communications tools, valuable as they are, but our faculty, staff, and students. As William Wulf, President of the National Academy of Engineering, wrote recently, "Thinking about the current [technologies], in fact, can be misleading; it's all too easy to assume that something won't change just because today's technology doesn't support that change. It's almost better to hypothesize a change and then ask how soon the technology will support it." ["Warning: Information Technology Will Transform the University," 1995].

    Our personnel at work in classrooms, laboratories, offices, clinics, and in community settings are in the best position to imagine how new technologies can be used to improve the work they do and save time in an era of rapid change. They should be encouraged and supported in their efforts to find creative uses for new communications tools. These tools will play an ever-larger role in teaching, training, patient care, administration, and the discovery, dissemination, and application of knowledge. The challenge is to bring specialized knowledge, general knowledge, and communications tools together. "To make knowledge productive, we will have to learn to see both forest and tree. We will have to learn to connect." [Peter Drucker, Post-Capitalist Society, 1994].


    General References

    AHC Information Technology Team, "Information Technology at the University of Minnesota Academic Health Center: Assessments and Recommendations," September 14, 1996.

    Council on Competitiveness, "Highway to Health: Transforming U.S. Health Care in the Information Age," March 26, 1996. [http://nii.nist.gov/pubs/coc_hghwy_to_hlth/title_page.html]

    Drucker, Peter. Post-Capitalist Society, New York: HarperBusiness, 1994.

    Institute for the Future, "Managing Corporate Communications in the Information Age: Executive Summary," June 1997. [http://www.iftf.org/media_choice/]

    Minnesota Office of Technology, "Achieving Minnesota's Vision for Information and Communications Technology," October 8, 1996. [http://www.ot.state.mn.us/strategy/esummary.html]

    Negroponte, Nicholas. Being Digital, New York: Alfred A. Knopf, 1995.

    Wulf, William A. "Warning: Information Technology will Transform the University," Issues in Science and Technology, Vol. XI, No. 4 (Summer 1995), pp. 46-52. [http://w3.scale.uiuc.edu/scale/library/Wulf.html]


    Appendix

    Comments and feedback from CommTech Work Group participants

    Coleen Southwell, recommendations, July 18

    My main recommendations would be for AHC communications to play a coordinating role in helping people most effectively use communications technology to achieve their communication objectives and to bring everyone up to a certain base level -- people must have personal access to email and voicemail, not rely on secretaries. Also, I've noticed that email has a whole different aura to it when it is printed out and given to faculty vs. having them read it on the screen.(I've worked with people who didn't have email and then did. Unless you see it on a computer screen, it loses the informality that makes this such a great medium.)

    Skeeter Burroughs, Family Practice initiatives, July 18

    Here is a brief summary of what we have done in FP with e-mail.

    Jason Knauss, OB-GYN initiatives, July 18

    In an attempt to improve inter-Departmental communication, as well as prepare our Department for increasing technological developments, a strategic plan/vision was first established and instituted. We chose Meeting Maker, the Medical School-mandated Scheduling software package, as our means of communicating schedules. We also polled the faculty electronically to observe how many of them access their accounts daily. We have, since the plan's inception, also offered instructional topics/items of interest.

    It is our goal that all of our faculty, fellows, residents and staff have access to e-mail and to use their accounts daily. Once having accomplished this, we will ease them into receipt of Departmental memos via e-mail entirely. Individual calendars, as well as Departmental/Divisional events are kept on Meeting Maker and updated frequently.

    In the beginning we took an inventory of our machines (mostly Macintosh) and the available network connections/etherjacks. Once all of the machines had been upgraded to the point that they could support Meeting Maker and POPmail, we installed the software. Several instructional courses covered the basic knowledge to access the schedule and e-mail, and each user was provided a manual.

    I would estimate that 75% of our faculty use Meeting Maker, whereas less than 50% access their e-mail accounts frequently.

    Crystal Heublein , general comments, July 18

    I have reviewed the web page changes looks like you have put some good thought into these issues. After reading I have just a couple of thoughts that passed over me and would like to share these with you. In the area of communications technology I have in the past implemented programs where in each division a resource person is available and well trained to handle the first line of questions on a specific topic. For example email. If you were the resource person for this topic you would field all questions, problems and issues that deal with email from your desginated area. This type of peer-to-peer assistance seems to go over fairly well.

    In the skills list I see Electronic/Automated Calendar, I would recommend that this be identified as Electronic/Automated Calendar systems for Groups. We want to promote group communications and this is a great way to achieve this result.

    From our last meeting I reviewed the list of audience and I am not sure if by Business Community you mean supporters of the college or if this includes Partners and Alliances. If not, I feel that we should add to this list "Partners and Alliances".